Case Study

Deyan Shah Athlete Growth Program

Track and field athlete represented by Purnam since 1 July 2025

Featured Athlete

Challenge

Brand positioning was weak and lacked a clear athlete-first narrative.
Commercial opportunities were limited, with very few active brand partnerships.
There was no consistent growth engine connecting social visibility with deal flow.

Built a stronger brand position for Deyan focused on performance, discipline, and credibility.
Aligned social media narrative with commercial categories that match athlete trust.
Activated focused commercial outreach to convert visibility into recurring paid collaborations.

Executed brand positioning and social strategy with consistency in content direction and posting rhythm.
Managed end-to-end commercial conversations, collaboration onboarding, and delivery support.
Secured partnerships across highly varied categories, proving Deyan’s versatility as a brand-facing athlete.
Representative collaborations include SuperYou, MuscleBlaze, Kapiva, Supply6, Seekacause, Lair Man, XStep, Zixa, and ab coffee.

Instagram Growth

11,000 to 17,000 followers (+6,000 / +54.5%).

Average Views

25,000 to 60,000 (+140%).

Brand Collaborations

13 partnerships delivered in one year.

Commercial Value

Approx. ₹1.5 lakh in brand deals within one year.

Versatility Signal

Worked successfully with brands across nutrition, wellness, skincare, grooming, apparel, and F&B categories.